Ideas at Work is a creative consultancy, with areas of expertise which reflect the career history and interests of the founder, Henry Becket.

These include children’s TV series and advertising, new brand development, as well as more general advertising and communications strategy.

Henry started work as a political speechwriter before switching to lobbying then the wine trade, before discovering his “vocation” in adland. Went from copywriter to MD via a move into account handling in various ad agencies before switching to writing and directing, and is responsible for over 2,000 TV commercials which have aired in all the world’s major markets. For no good reason, he has come to specialise in communicating with children (having four of his own and numerous grandchildren is either cause or symptom. Probably).

Working with literally hundreds of specialist freelancers and partner companies over the years – for anything from a couple of hours to over twenty years – the Ideas at Work portfolio includes long-term Clients as well as ad hoc projects.

SKYPE: henry.becket
Email: [email protected]
Mobile/WhatsApp: +447507066492

New Brands

It was involvement in the creation and launch of McVitie’s Hobnobs 30+ years ago that sparked an undying interest in new products and brand development. Since that time credits include an incredible variety – from pub chains to Aunt Bessie’s Yorkshire Puddings, Bakers Complete Dogfood to Hornby Live Steam, Digital Scalextric to Premier Inn, Thunderbirds to Intalink transport system, Origins vegetable crisps to My Little Pony. And (almost) everything in between.

There’s nothing like having a blank sheet of paper in front of you…

We are best-known for “Olly the Little White Van”, an animated preschool TV series that’s been nominated for Best TV series at The British Animation Awards and been translated into over 20 languages. It’s had over 200 million viewings on YouTube and now runs to 78 episodes. Check out

Other projects are in development, including SunnyGreen Farm, an animated series for slightly older children, that aims to entertain as well as inform about the environment, food, farming, weather and more.

And there’s hardly a well-known brand of children’s toys, games or licensed property Henry hasn’t worked on, including more ads for Toy of the Year than anyone – from Transformers in the 80s through Hornby, Scalextric, Vivid and Tomy – right up to My Friend Cayla in 2015.


Henry has worked with a remarkably diverse range of advertisers, big or small, whether as project manager, writer, or director – going back several decades. Food and drink brands like Bass and Whitbread, McVitie’s, Colman’s and Florette…retailers like Sony, Scrivens Opticians and Telford Shopping Centre…Small Luxury Hotels of the World and The Ritz to Premier Inn and Brewers Fayre…British Pepper & Spice to Mars Horsecare…central and local government…public transport and lingerie…insurance companies…publishers…and even The Sun and Ann Summers. And some. He’s worked in the UK, on the continent, and in the States.

And is still up for more….in print, on air, or online.